How does it work?
The idea behind the new Social Rewards points system is that members of the Toluna community are rewarded for the quality of their content, and the quality of the content is measured by the other members of the community. Think of it as a game, or a contest if you will; your goal is not to create more content than other members, but to create better content.
Simply put, this means that the more popular the content you create is, the more points you’ll earn! The new system isn’t about quantity, it’s all about quality, so don’t feel obligated to meet any quotas. In fact, one popular poll or opinion topic has the potential to earn more points than a batch of polls that receive no votes or topics that generate no opinions. So the important thing is to make sure that the polls and opinion topics you create, as well as the opinions you post, are likely to generate a great deal of interest and response. Be sure to read our content guidelines to learn how to improve your polls, topics and opinions.
Toluna points
Points are a form of virtual currency, awarded to Toluna members for various actions (such as participation in surveys) and for the content (polls, opinion topics and opinions) they create. When you sign up for Toluna, you will receive 500 points to welcome you to the site. Once you become an active member, there are many different ways for you to earn additional points. You can view your points balance on your dashboard at any time, or by selecting “Your points” from the “You” menu.
Points are awarded for the following:
- Popularity of polls created: Members are awarded points for votes on polls they created; the more votes your polls get, the more points you earn.
- Popularity of opinion topics created: Members are awarded points for opinions left on topics they created; the more opinions are posted on your topics, the more points you earn.
- Usefulness rating of opinions left: Members earn points for positive usefulness votes left on their opinions.
Whenever you earn points for your content you will be notified on your points’ page; here is a list of the actions and events that you will see:
- Content popularity bonus (polls)
- Content popularity bonus (opinion topics)
- Opinions’ usefulness bonus
- Level advancement bonus
Important notes:
The new points system does not affect the way you earn points for other activities, such as sponsored polls, personal interest surveys and regular surveys. Toluna is committed to distributing more points than before with the new system; the main difference is that the points will go to members who create the most interesting and popular content, instead of automatically awarding points to members who write more words. And most importantly, with the new system the power to award points is given to the Toluna Community!
- Under no circumstances are points deducted from your account!
What are levels?
All Toluna members are assigned a level, which reflects their popularity and the quality of the content they have created; you can view your current level on your dashboard. Here is the list of levels:
- New member
- Novice
- Intermediate
- Expert
- VIP
Advancing to the next level
Once a month Toluna will review the overall feedback each member receives from the Toluna community, and based on the results we’ll determine which members are eligible for advancement to the next level. When members advance they automatically receive bonus Toluna points and free prize draw tickets:
|
Levels
|
Points
|
Prize draw tickets
|
|
New to Beginner
|
10,000
|
1
|
|
Beginner to Intermediate
|
15,000
|
3
|
|
Intermediate to Expert
|
25,000
|
5
|
|
Expert to VIP
|
50,00
|
|
Various content quality measures and parameters are taken into consideration during the level advancement selection process; in light of our past experience with members who attempted to cheat the system, and in order to minimize the risk of spam, we cannot make the specifics of the program public.
Expert and VIP benefits
- VIP members earn Toluna points for the content they create at an accelerated rate
- Actions such as usefulness votes carry more weight in determining members’ level when cast by Expert & VIP members
- Occasionally Toluna will launch special promotions for Expert and VIP members
Additional ways to earn Toluna points
|
Action
|
Points awarded
|
Comments
|
|
Sign up
|
500
|
Awarded for completion of full registration
|
|
Invite a friend
|
500
|
Awarded if invited friend signs up
|
|
Online surveys
|
1,000 – 20,000
|
Depends on survey’s length
|
|
Personal interest surveys
|
300
|
A onetime 2,000 points bonus awarded upon completion of all surveys
|
|
Sponsored polls
|
15
|
|
See you on the site,
Avner & the Toluna Team
