Tag Archive | social rewards

Win 15,000 points – Show us your pet!

Hello members,

Do you have a pet? Now is the time to show it off! Snap a photo of your cat, dog, bird, fish, turtle, hamster, or any pet you have and enter in our new Instagram and Twitter contest:  #TolunaPets3 ! As always, there will be two winners who take home 15,000 points each – one selected from Instagram and the other selected from Twitter.

TolunaPets _ EN

To enter, simply:

  • Follow @Tolunaon Instagram or Twitter, depending on which platform you enter from
  • Grab your pet and have them strike a pose!
  • Tag your picture with the hashtag #TolunaPets3
  • On both Twitter and Instagram, you must follow @Toluna on to be eligible

This contest is Instagram & Twitter Exclusive. You must post your photo between April 1 and April 31, 2016 to participate.

And we’re proud to announce the winners of #TolunaColor. After many beautiful photos, @queencornholio was selected from the Instagram entries, and @moopimm was selected via Twitter. They will each be winning 15,000 points. Congratulations!

Best of luck to those entering #TolunaPets3! We look forward to seeing your entries.

See you soon on the site, Instagram or Twitter,

The Toluna Team

*Promotion Rules: Winners will be selected at random by April 30, 2016 at 5pm EST and must follow directions of the contest. The member must have a Toluna.com account or be willing to create an account to receive the points.  Points will be awarded to winners within 5 days after the contest has ended and will be uploaded directly to user’s accounts.  The winner will be notified on their Instagram or Twitter entry that they have won. Posts must not contain any language that is obscene, insulting, threatening, abusive, harassing, defamatory, libelous, untrue, misleading or invasive of someone else’s privacy. Toluna reserves the right to review all posts for content, and withhold bonus points from any user violating the rules mentioned above

The next step in Toluna’s evolution is here- Introducing video polls and opinions!

Welcome to the new Toluna UK Blog! If you who have been accessing the blog directly please update your bookmarks; the new blog’s address is http://ukblog.toluna.com.

We have made some major changes and improvements to the site; here is an overview of what has changed:

  1. Social Rewards are now live!
  2. Add video and pictures to your content!
  3. Creating a poll or an opinion topic
  4. Improved poll results
  5. Browsing content on the site- where are the sponsored polls?

Social Rewards are finally here!

Click here for a detailed explanation of the new Social Rewards. There have also been several blog posts in the past few months about Social Rewards; the previous posts can be found here:

With the introduction of Social Rewards we have also created a system of member levels:

  1. New
  2. Novice (all current Toluna members will be assigned this level)
  3. Intermediate
  4. Expert
  5. VIP

Your current rank is displayed on your dashboard.

Add video and pictures to your content- directly from Google!

One of the biggest enhancements we’ve made is the ability to add video to a poll or an opinion topic; another important change is that you can now attach a video or a picture to the question and each of the possible answers. But perhaps the biggest improvement is the ability to search for videos and pictures from within the content creation page! Simply click the “add a video” or “add a picture” buttons and we’ll search Google and present you with a list of relevant videos or pictures.

Creating a poll or an opinion topic

We’ve made some changes to the site’s main navigation menu; the “Polls” and “Opinions” buttons have been replaced by the “Create” button. This will lead you to the new creation page, from which you can create both polls and topics. Whether you’ve decided to create a poll or an opinion topic, the first stages of the creation process are the same:

  1. Ask a question
  2. Add a picture or a video: you can attach an image or video to the question and to each of the possible answers (if you’re creating a poll)- just click the “add video” or “add a picture” button and you’ll be presented with a list of possible videos and pictures from Google!
  3. Choose an answer type (select poll or opinion topic)
  4. Add answers (for a poll) or your opinion (for an opinion topic)
  5. Select category, sub category and add tags
  6. Select language and poll/topic duration

Improved poll results

Another major improvement pertains to poll results and the way they are displayed. On the new poll page you’ll find the “Statistics” tab; click this tab to view detailed poll results. Using the Statistics Panel you can filter the poll results according to:

  1. Gender
  2. Age
  3. Country

Browsing content on the site- where are the sponsored polls?

In order to browse the polls and opinion topics on the site, as well as the various content categories, simply click the “Explore” button on the navigation menu. If you’re looking for the sponsored polls, click “Explore” and on the next page click “Sponsored”.

As you can see, we’ve made many changes, and there are more to come; we hope you enjoy the new features, and as always, we look forward to hearing your thoughts and comments.

See you on the site,

Avner & the Toluna Team

Social Rewards explained

How does it work?

The idea behind the new Social Rewards points system is that members of the Toluna community are rewarded for the quality of their content, and the quality of the content is measured by the other members of the community. Think of it as a game, or a contest if you will; your goal is not to create more content than other members, but to create better content.

Simply put, this means that the more popular the content you create is, the more points you’ll earn! The new system isn’t about quantity, it’s all about quality, so don’t feel obligated to meet any quotas. In fact, one popular poll or opinion topic has the potential to earn more points than a batch of polls that receive no votes or topics that generate no opinions. So the important thing is to make sure that the polls and opinion topics you create, as well as the opinions you post, are likely to generate a great deal of interest and response. Be sure to read our content guidelines to learn how to improve your polls, topics and opinions.

Toluna points

Points are a form of virtual currency, awarded to Toluna members for various actions (such as participation in surveys) and for the content (polls, opinion topics and opinions) they create. When you sign up for Toluna, you will receive 500 points to welcome you to the site. Once you become an active member, there are many different ways for you to earn additional points. You can view your points balance on your dashboard at any time, or by selecting “Your points” from the “You” menu.

Points are awarded for the following:

  1. Popularity of polls created: Members are awarded points for votes on polls they created; the more votes your polls get, the more points you earn.
  2. Popularity of opinion topics created: Members are awarded points for opinions left on topics they created; the more opinions are posted on your topics, the more points you earn.
  3. Usefulness rating of opinions left: Members earn points for positive usefulness votes left on their opinions.

Whenever you earn points for your content you will be notified on your points’ page; here is a list of the actions and events that you will see:

  1. Content popularity bonus (polls)
  2. Content popularity bonus (opinion topics)
  3. Opinions’ usefulness bonus
  4. Level advancement bonus

Important notes:

The new points system does not affect the way you earn points for other activities, such as sponsored polls, personal interest surveys and regular surveys. Toluna is committed to distributing more points than before with the new system; the main difference is that the points will go to members who create the most interesting and popular content, instead of automatically awarding points to members who write more words.  And most importantly, with the new system the power to award points is given to the Toluna Community!

  • Under no circumstances are points deducted from your account!

What are levels?

All Toluna members are assigned a level, which reflects their popularity and the quality of the content they have created; you can view your current level on your dashboard. Here is the list of levels:

  1. New member
  2. Novice
  3. Intermediate
  4. Expert
  5. VIP

Advancing to the next level

Once a month Toluna will review the overall feedback each member receives from the Toluna community, and based on the results we’ll determine which members are eligible for advancement to the next level. When members advance they automatically receive bonus Toluna points and free prize draw tickets:



Prize draw tickets

New to Beginner



Beginner to Intermediate



Intermediate to Expert



Expert to VIP




Various content quality measures and parameters are taken into consideration during the level advancement selection process; in light of our past experience with members who attempted to cheat the system, and in order to minimize the risk of spam, we cannot make the specifics of the program public.

Expert and VIP benefits

  1. VIP members earn Toluna points for the content they create at an accelerated rate
  2. Actions such as usefulness votes carry more weight in determining members’ level when cast by Expert & VIP members
  3. Occasionally Toluna will launch special promotions for Expert and VIP members

Additional ways to earn Toluna points


Points awarded


Sign up


Awarded for completion of full registration

Invite a friend


Awarded if invited friend signs up

Online surveys

1,000 – 20,000

Depends on survey’s length

Personal interest surveys


A onetime 2,000 points bonus awarded upon completion of all surveys

Sponsored polls



See you on the site,

Avner & the Toluna Team